Contact

Dr. Jim Ridolfo
ridolfo at gmail dot com
248 McMicken Hall
Office hours T/R 3:15 – 4:15 and by appointment

Overview

This course introduces students in the Rhetoric and Professional Writing track to theories of visual rhetoric and communication. We will examine how the visual element of texts (from font design, page layout, static images, and films) do specific kinds of rhetorical work. In addition to field readings, in class discussion, and short module assignments, our class will also include a few guest speakers who will join us over Skype (live audio and video). Each visiting scholar will discuss how she or he researches key topics in visual rhetoric, and as a class we will explore both methods and topics with these speakers.

Learning Goals

To introduce students to professional field literature in visual rhetoric;

To examine important rhetorical concepts in visual rhetoric;

To practice key approaches in rhetoric useful for identifying, framing, and discussing what constitutes “effective communication” in visual rhetoric;

To create a number of deliverables including several visual rhetoric modules (using InDesign, Photoshop, ComicLife, Prezi, and more).

Required Course Material

1) Regular computer, printer, and Internet access: the ability to play audio and video, as well as download and install Windows and/or OS X programs.
2) Your UC network login and e-mail address.
3) A jump drive (1gb is fine)

Course Requirements

1.Visual rhetoric modules (3) 40%

* proximity, alignment, repetition, and contrast: seeking visuals (design)
* user-centered design walkthrough (interaction)
* creative commons: making arguments with images (argument)

2.Visual rhetoric flickr journal 30%

3.Film response: Helvetica 15%

4.In class presentations (2)15%

Total: 100%

Course Policies

Reading

Completed reading is an absolute requirement. If you are unable to do the required reading for class, it is up to you to inform the instructor prior to the class period. The instructor will expect that every student has done the reading for each class period. If the instructor feels that students have not done the readings, the instructor reserves the right to assign an in-class “pop reading quiz.”

Attendance

You are permitted two unexcused absences (10% of the class). If you are absent three times you will automatically face a letter grade penalty on your final grade. Four or more unexcused absences (20% of the class) will automatically result in a failing grade in the course.

Tardiness

Excessive and/or disruptive tardiness will be treated as absences at the discretion of the instructor. Do not test this policy.

Late Work

You are permitted to turn in one assignment late. Any additional late work will be penalized at the discretion of the instructor.

Conferences and Office Hours

I’d like to meet with every student at least once. This is an expectation and not a grading requirement. It’s your responsibility to meet regularly with me and discuss your research. I am available during my regular office hours (right after class on T/R!) and by appointment.

Academic Integrity Policy

The University Rules, including the Student Code of Conduct, and other documented policies of the department, college, and university related to academic integrity will be enforced. Any violation of these regulations, including acts of plagiarism or cheating, will be dealt with on an individual basis according to the severity of the misconduct.

Special Needs Policy

If you have any special needs related to your participation in this course, including identified visual impairment, hearing impairment, physical impairment, communication disorder, and/or specific learning disability that may influence your performance in this course, you should meet with the instructor to arrange for reasonable provisions to ensure an equitable opportunity to meet all the requirements of this course. At the discretion of the instructor, some accommodations may require prior approval by Disability Services.